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Debenhams Looking to Cash in on Royal Pantyhose Craze

debenhams nude pantyhose December 1, 2011

   Ever since Kate Middleton unwillingly revived the sheer nude pantyhose trend, various hosiery makers have been keeping an eye on the evolution of the trend while plotting ways to cash in on the new pantyhose craze. Debenhams were among the first to jump onto the bandwagon, but have they done it right?
News got out about a month ago that Debenhams have launched a new line of ‘nude’ tights, which are supposed to be invisible. The company published photos of models’ legs without the said product on and with it, so would-be customers could compare how little visual difference there was between the two pictures. The efforts of the company to create shades and skin-tone nuances that fit a wide range of ladies’ legs are indeed laudable. Skin color pantyhose are no longer the old egg-crate atrocity nor do they have to be one of 2-3 choices (gazelle, brown etc). Women can now go and pick the color which matches their complexion perfectly. Debenhams have gone to extra lengths to make sure that the new pantyhose do indeed stay as invisible on the legs as possible by doing away with the sheen. This way, the company claims that women – in the UK, which is the main target of the new line – with the onset of the cold weather, will have an efficient and stealthy weapon to battle back against the chill.

Now then, the effort to cash in on a rising hosiery trend is obvious here and there’s nothing wrong with that. As hosiery enthusiasts, we at pantyhose-pantyhose.com fully support such attempts. Are Debenhams doing it right though?
In various press releases meant to hype and prop up the new range, the company seems to claim that pantyhose sheen is undesirable, because it looks “unnatural” and because it “distorts the natural shape of the legs”. We beg to radically differ on these accounts. While invisible hosiery does have its merits, some women LIKE to show off their hosiery. As a matter of fact most of the pantyhose styles out there are meant to be shown off. Hosiery is supposed to beautify the legs above and beyond all else – if its top purpose would be cold protection, why would women want to go for the sheer, barely there fabric in the first-place? When it comes to nude nylons, one way to make them stand out is through the attractive, eye catching sheen. As for distorting the shape of the female legs: sure, pantyhose sheen does distort leg shape: IN A GOOD WAY. It enhances the curves of the leg and it lends the lines a smooth flow.

Kate herself seems to prefer slightly glossy (fairy dust like) tights, and they look good on her too, which brings us to the next issue: we keep hearing/reading about the fact that shiny pantyhose “age” the wearer…Since when? According to whom? Who set this fashion axiom and what is it based on? We have witnessed shiny pantyhose worn all the way back to the 80s and most of the time, young-to-middle aged women wore them. We have never associated shiny hosiery with the elderly on any level, or in any shape or form… Shiny pantyhose tend to look great on some women and not so great on others, but then again the same goes for everything else out there.